Rich Vitamins, New York, NY, makers of alternaVites and alternaVites Kids, has received kosher certification for its multivitamin and mineral products from the Orthodox Union. alternaVites are a patent-pending crystal powder form that can either be sprinkled directly on the tongue or mixed into drinks or meals. “We are pleased that Rich Vitamin’s alternaVites’ products have attained OU certification for their renowned vitamin products,” said Rabbi Eliyahu Safran, OU Kosher’s vice president of communications and marketing.